The first neuro-model engine calibrated for advertising. Upload any creative — see exactly how the brain responds, where the emotional hit lands, and the precise moment it stops working. Before you spend a dollar.
How It Works
A neuro-model enginebuilt around advertising.
addBrains runs on brain encoding technology — the same class of models used in clinical brain mapping research, re-engineered for a completely different purpose. We calibrated it against 6,000+ real advertising campaigns and their results. Matched what the brain does with what the campaign actually delivered. QSR, FMCG, financial services, telecoms, retail. The result is the first engine that reads an ad the way the brain reads it.
Upload a creative and the engine maps the full brain response — second by second. Where attention spikes. Where the emotional payload lands. Whether the viewer is evaluating a purchase or just passively scanning. The moment the brain finishes encoding the ad and moves on. Not a sentiment score. Not an attention heatmap. An actual map of what is happening inside the head of the person seeing your ad.
That last part — the moment the brain moves on — is where the money is. That moment maps to a frequency cap: how many times you can show this ad before the brain stops responding. The speed of the decay maps to a creative lifespan in days. The type of brain response maps to which channels this ad actually belongs on. Every decision your team makes from gut feel, this engine derives from the ad itself.
t = 0s
First contact. The brain's initial response to the ad — raw salience, visual complexity processing, and the first emotional signal.
t = 1s
t = 2s
The brain evaluates. Attention sharpens on the commercial message. The emotional response either builds or flatlines.
t = 3s
t = 4s
Encode or disengage. By this point the brain has either committed the ad to memory or moved on. This is where the habituation cliff lives.
What You Receive
A complete readoutof what the brain did with your ad.
This is real output from a real creative analysis.
The Verdict
DOMINANT RESPONSE
Purchase Evaluation
This ad triggers buying intent first — not emotion. Frontoparietal network leads at every timestep.
BRAIN DISENGAGES
Second 3
The ad is fully encoded by the third second of exposure. Every view after this point is repeat processing.
RECOMMENDED CAP
5× per week
Above this, each impression adds zero brain response. Derived from the habituation trajectory.
The Seven Dimensions
Purchase evaluation
−0.021
Personal relevance
−0.023
Emotional response
−0.026
Involuntary attention
−0.036
Physical response
−0.039
Visual processing
−0.042
Focused attention
−0.043
Each dimension is measured at 1-second precision across the full exposure window.
The Timeline
t=0s
First glance
t=1s
Attention locks
t=2s
Peak engagement
t=3s
Encoding complete
t=4s
Brain moves on
This creative's effective window is 3 seconds. After that, every additional exposure is diminishing returns.
The one satisfying thing you’ve neverbeen able to know about your ad.
Right now, somewhere in your pipeline, there is a creative that will stop working in 18 days. There is another one that will outperform everything else you’re running — but only if it gets a non-skippable placement. There is a third one where the emotional payload lands at second 8, but your media plan only buys 6 seconds of attention. You don’t know any of this. Nobody does. That information has never existed before the campaign goes live.
addBrains makes it exist. Upload any creative — rough layout, finished asset, final cut — and in under 60 minutes you’ll know which cortical networks respond, at which second they peak, at which second they disengage, and exactly how many exposures this specific creative can sustain before the brain tunes it out. Not a score. Not a sentiment label. A second-by-second map of what the brain actually does with your ad.
This is the insight that has never been available at the speed and cost of a real advertising workflow. Traditional neuro studies cost $150,000 and take two months. Platform A/B tests burn live budget to discover the answer. addBrains gives you the answer before you spend — from $99, in under an hour.
The question isn’t whether this data is valuable. The question is whether you’d rather have it before launch or after.
The Benchmark
The biggest neural advertisingdataset ever built.
The addBrains benchmark contains 6,000+ real advertising creatives, each paired with verified campaign performance data. We spent years mapping cortical activation fingerprints to actual impressions, click-through rates, and completion metrics from live media runs. Not modelled. Not estimated. Measured.
The benchmark spans 20+ markets, 15+ categories, and five years of real campaign activity. When your creative is analysed, it isn't compared against a global average. It is measured against campaigns that ran in your market, in your category, in your format, with the performance data to prove what worked and what didn't.
Products
Creative Intelligence.Media Intelligence.
5 timesteps
CREATIVE INTELLIGENCE
Creative Scan: Image
What does the brain do when it sees this layout? A diagnostic neural profile across 7 networks.
100 credits
Learn more →30s max
CREATIVE INTELLIGENCE
Creative Scan: Video
The exact second your video delivers its emotional payload — and whether your placement buys enough time to reach it.
250 credits
Learn more →7 channels
MEDIA INTELLIGENCE
Media Intelligence Report
Channel suitability, frequency cap, rotation date, creative lifespan — a complete media brief from neural data.
300 credits
Learn more →1s precision
MEDIA INTELLIGENCE
Fatigue Forecast
When does this creative neurologically expire? The frequency cap, the day count, and the one pattern driving the decay.
200 credits
Learn more →2 versions
MEDIA INTELLIGENCE
Neural A/B
Which version do you put budget behind? Two brain scans. One diagnostic verdict. Skip the in-market split test — know the answer before you spend.
350 credits
Learn more →How It Works
Upload to insightin under 60 minutes.
Upload
Any advertising creative — rough layout, finished production asset, or final cut. Static images or video up to 30 seconds. JPG, PNG, WebP, MP4, or MOV.
Neural Analysis
Proprietary brain encoding methodology predicts cortical activation across 7 neural networks at 1-second temporal resolution. Calibrated against the addBrains benchmark.
Benchmark Calibration
Your creative's neural profile is positioned against 6,000+ real advertising creatives with matched campaign performance data — the only region-specific neural benchmark in existence.
Report Delivery
A complete diagnostic report lands in your inbox. Brain scan, network data, diagnostic interpretation, and — for media products — frequency cap, channel suitability, and rotation date.
Two Sides. One Platform.
For the people who make it.And the people who place it.
Sell-Side: Creative Teams
You make the work. You need to know what the brain does with it before the client meeting, before production lock, before you commit budget to a direction. Creative Scan shows you whether this layout triggers cognitive-first or emotion-first processing. You see the exact second engagement peaks — and the exact second the brain disengages. Upload a concept. See the brain's response. Present the scan alongside the work.
Buy-Side: Media Teams
You place the work. You need a frequency cap that isn't a platform default. You need to know which channels fit this creative's neural profile. You need a rotation date. And when your agency sends two versions, you need to know which one to put budget behind — without burning spend on an in-market split test. Media Intelligence gives you the complete media brief. Fatigue Forecast gives you the expiry date. Neural A/B gives you the winner before you spend a dollar.
Pricing
One creative scan.That's all it takes to see.
Starter
$1.00 per credit · 250 credits/mo
- 2 creative scans or 1 video scan / mo
- All 5 products available
- 7-network diagnostic report
- benchmark calibration
- 60-minute email delivery
Professional
$0.85 per credit · 1,000 credits/mo
- 10 creative scans or 4 video scans / mo
- Media Intelligence Reports included
- Channel suitability + frequency caps
- Neural A/B comparisons
- benchmark positioning
- Priority processing queue
Agency
$0.73 per credit · 3,000 credits/mo
- 30 creative scans or 12 video scans / mo
- Everything in Professional
- White-label report branding
- Dedicated account manager
- Custom benchmark categories
- Volume discount on overages
Enterprise
Custom volume for holding companies, networks, and in-house brand teams. Dedicated support. White-label reports.
1 credit ≈ $1 at Starter tier. Credits refresh monthly. Unused credits roll over for 90 days. All plans include access to all 5 products — Creative Intelligence and Media Intelligence.
50 free credits on signup. No credit card required. Earn 100 credits for every referral who purchases.
0
Cortical networks per analysis
0s
Temporal resolution
0+
campaigns benchmarked
<0 min
From upload to inbox
0%
Less than a traditional study
The Comparison
Lab neuromarketingvs addBrains.
| Dimension | Traditional Study | addBrains |
|---|---|---|
| Cost per creative | $15,000 – $150,000 | From $99 |
| Time to results | 4–8 weeks | Under 60 minutes |
| Participants required | 30+ lab recruits | None — computational prediction |
| What you receive | Attention heatmap + summary deck | 7-network temporal profile + diagnostic brief |
| Frequency cap | Not included | Derived from the creative's own neural data |
| Creatives per engagement | 3–5 per study | Unlimited — credit-based |
| Benchmark calibration | No | 6,000+ real campaigns |
The Science
Peer-reviewed methodology.Proprietary calibration.
addBrains uses proprietary brain encoding methodology to predict cortical activation across 7 canonical neural networks at 1-second temporal resolution. The output is predicted group-average neural response — the same kind of data produced by a $150,000 fMRI lab study, delivered computationally in under 60 minutes.
7
Cortical networks measured
1s
Temporal resolution
6,000+
creatives in our benchmark
Built on peer-reviewed brain encoding methodology from computational neuroscience. Calibrated against the addBrains benchmark.
The 7 networks measured — frontoparietal, default mode, limbic, ventral attention, dorsal attention, somatomotor, and visual cortex — are the same canonical parcellation used in clinical neuroimaging research worldwide. Each network maps to a distinct dimension of how the brain processes advertising: evaluative judgement, emotional response, self-referential simulation, involuntary salience, directed attention, motor simulation, and visual complexity processing.
The addBrains benchmark is the only region-specific neural calibration dataset in existence. Built from 6,000+ real advertising creatives with matched campaign performance data across QSR, FMCG, financial services, telecoms, and retail — it provides the context that turns raw neural data into advertising intelligence.
“Every other tool tells you if a creative is good. We tell you how long it stays good — and the exact day to rotate it.”
Creative intelligence for the people who make the work. Media intelligence for the people who spend on it.
See what your creative does to the brain.
Upload any advertising image or video. Receive a complete neural diagnostic within 60 minutes.
Get Started Free50 free credits on signup. No credit card required.